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How to Market and Promote Your Website Online and Offline
With the millions of sites in the internet, there are hundreds of companies that have the same nature of business as yours. It is therefore necessary to be able to promote your website and outdo your competitors to get the most number of hits and visits and eventually, sales.
With this in mind, this article aims to help you promote your site inside and outside the Internet through online and offline marketing strategies.
1. Marketing your Website Online
1.a Promoting your website by making it more searchable. The following are some techniques to be able to do this:
- Include a title in your website. This is usually found at the top of the webpage - in the blue bar (for Windows) and is coded between these tags: . Make sure that the title you use is interesting because this will appear on the result pages of search engines should your website be located.
- Create a description of the website in the meta tag of your webpage. Descriptions should contain keywords that are found in your site. Place the meta tag between the tags:
- Place your site's keywords on the H1, H2 and H3 header tags.
- Aside from these headers, make sure that keywords are also placed on the first paragraph. You can also consider placing the keywords on the COMMENT tag and ALT tag.
- Use the keywords of your webpage as your page's hyperlinks. This will help make the site more emphasized.
- Create different pages that are focused on particular keywords or keyphrases. Since each page contains a target content instead of a general one, this will make each of the pages of your site rank high when they are being searched.
- Submit your website to search engines that index the web through robots. Popular search engines that do this include MSN, Yahoo, Google, AOL, AskJeeves, among others.
- Optimize the ranking of your website. The website, www.wilsonweb.com/afd/webposition.htm offers a software that will enable you to check your webpage's current ranking against others with the same keywords.
1.b. Promoting your Website by linking it to other sites.
- Submit your webpage to key directory sites which have been effectively proven to influence the ranking of sites. Try going to www.dmoz.com – the "Open Directory Project" which issues the contents of sites to almost all the major search engines.
- Try submitting your website to specialized directories and also in other directories devoted to a particular industry related to your website.
- Try to use reciprocal links with other websites that correspond and interrelate with your site. Figure out a way to link them and for the site to link you.
- Writing articles for newsletters is also an effective way of promoting your website. These articles will be posted in websites or distributed in newsletters for free. You can ask them to link to your site or give a very short description of your business in your article in exchange for this.
- Blogging is hot nowadays and you can create your own. This will increase people linking you and this could also increase the ranking of your site.
2. Marketing your Website Offline. The traditional ways of advertising and marketing are still alive and are still effective to use even at the present Digital Age. Here are some of the old marketing strategies that were being used before that you can still make use of to promote your site:
- Put the website address of your company in business cards, letterheads and in your e-mail signatures.
- Place also your website's URL on company giveaways in the form of key chains, T-shirts, mugs, etc.
- Include the website address of your company on the yellow pages aside from the usual information.
- Have the URL of your business be printed on the uniforms of your employees.
- If the company owns vehicles, have the company website's URL be placed at the back or side of the vehicle.
- When you give out press releases, inform the media about the URL of your business.
- Lastly, put the web address of your company on every advertisement media you make use of - be it at the end of a TV commercial, at the bottom of magazine and newspaper ads and within brochures and flyers.
This website has been written with the intention of showing some "light" to the meaning of internet marketing. This is so that those who don't know much about internet marketing can learn more about it.
The end. Hope this article on internet marketing provided you with substantial information about it.
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